The intention of this application is to enable static app files (css, js, pics) in the app folder itself. /media//js/script.js /media//js/script.js /media/logo.jpg To use this view in development you should add something like the following to urls.py: if settings.DEBUG: urlpatterns += (r'^media/(?P.*)$', 'site.media.serve_apps', {'document_root' : settings.MEDIA_ROOT}) For deployment there is a managament command called `symlinkmedia` that will create symlinks to each applications media directory in `MEDIA_ROOT`. Now all apps in INSTALLED_APPS that have a "media" directory in them will be reachable as '/media//'. You can then have the admin media files served by setting ADMIN_MEDIA_PREFIX = '/media/admin/'